Monday, March 1, 2010

The case of Cory Doctorow

Cory Doctorow has build his business model on online media. He has found his niche among the online users which is a market for 1,7 billion users. That way his novels and short stories can be read by more readers. Free online version of the book makes it easy to review it. If a book is good lot of fuzz will be made around it and if it attracts the reader on could buy the paper version for more convenient reading. Seeing the list of his gained awards makes no hesitations that he has done great job on writing and distributing his work.

Doctorow has explained in the summery of Litter brother that he give away free ebooks because he prefers to have more audience in the tent than to know that everyone bought a ticket for it. Doctorow added: "By making my books available free pass-along, I make it easy for people who love them to help other people to love them."
This kind of promotion as shown that screens are not good for paper books. They make good enticement for the book.

Doctorow earns lot of credit from his readers wanting to make donations so he has set ways to allow this.

He has made most of his work available online for free usage as long as it's not being used for commercial purposes. Cory Doctorow's most novels have been released under Creative Commons license which allows free sharing and derivative works.

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